The 15” commercial has two different versions: one focused on the Dolce Gusto system and one on the Nespresso system.
It was created thanks to the collaboration of Publitalia 80 and will remain on air exclusively on Mediaset Networks for the entire duration of this first advertising campaign. A 20” radio version of the spot was also created, on air during the same period on Radio 105, Radio Montecarlo, Virgin Radio and R101.
The campaign this year also extends to Digital Out of Home, with digital screens spread across the city of Milan. In particular, the first half of November the spot will move to City Life in Piazza Tre Torri, while in the second half of the month
will be broadcast at the stops of the new Metro 4, which connects central Milan to Linate airport.