Prontofoods S.p.A. will launch a new advertising campaign, in the months of October and November, on Ristora capsules compatible with the main systems on the market (Dolce Gusto, Nespresso, A Modo Mio).
The campaign’s testimonial of excellence will be Iva Zanicchi, Italian singer and television presenter who won three editions of the Sanremo Song Festival.
The two television adverts, lasting 15″ and 20″, are set respectively in a supermarket and in a kitchen and were filmed in Pescara. The production was entrusted to Lidia Di Blasio’s local communications agency JMotion. A 20″ radio spot was also created.
The campaign will be characterized by a strong cross-media nature, being present on all the main television networks (Mediaset, Rai, Sky and La7) and on the majority of radio broadcasters (Radio Rai, Radio Italia, Radio Kiss Kiss, Radio Deejay, Radio Capital, M2o, Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio).
The weeks in which the commercials will air are as follows: